With a 50-year track record of creating functional and engaging spaces for commercial, education, and healthcare clients, our client, a multi-award-winning and sustainability-focused furniture provider and workplace interior designer, recognized the need for a rebranding. This brand re-design was essential to reflect the company's relevance in providing modern, sustainable workspace solutions and to enhance its competitive advantage in the industry.
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Gramatica captured all aspects of the new corporate visual identity for JPA, including defining the tone of voice and art direction, and creating core brand elements such as a new logo with its variations, primary colours, typeface, and communication principles.
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In addition to these fundamental brand design elements, we developed a palette of fresh communication colours, detailed layout concepts, custom graphics, icons, web direction, and a set of unique, easy-to-use templates for social media posts, documents, and client presentations.
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The brand guidelines and assets developed by Gramatica streamlined marketing efforts, improved the quality of communication, and enhanced the company's online presence. Content creation for social media and client presentations became fast and efficient with bespoke templates provided for the inhouse creative team.
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The overall company rebrand gave JPA a fresh and future-proof brand image, appealing to clients, partners, and employees, and revitalizing the company's position in the marketplace.