Wooly Organic began its journey with a single focus—creating soft, organic toys that were safe for children and kind to the planet. With a strong commitment to sustainability and quality, the brand soon expanded its range, introducing comfortable, ethically made clothing and accessories.

Over the years, Wooly Organic has become a trusted name for parents who prioritise quality, comfort, and sustainability. Expanding beyond Latvia, the brand now brings its eco-friendly, thoughtfully designed products to families across Europe. As it continues to grow, Wooly Organic remains dedicated to create clothing that is both beautiful and gentle on the planet for future generations.

The new identity reflects the brand’s growth and maturity while preserving the warmth and playfulness of childhood, embodying its core values of functionality and timeless design.



A clean, simplified layout, distinctive typography, and a colour palette inspired by the brand’s products create a structured design system that purposefully highlights the product, clothing patterns, or lifestyle imagery as the focal point.